Our founders are changing the way business gets done.

Want to change the world with them?

64 Companies

170 B2B Software Careers

Senior Manager of Demand Generation

Alvys

Alvys

This job is no longer accepting applications

See open jobs at Alvys.
Administration, Sales & Business Development
San Diego, CA, USA · Remote
Posted on Friday, December 29, 2023

About Alvys:
Alvys is a dynamic and innovative Transportation Management System provider. We are dedicated to revolutionizing the transportation industry with cutting-edge technology and user-centric solutions.

Job Summary:
As the Senior Manager of Demand Generation at Alvys, you will play a pivotal role in driving our growth strategy. Your primary responsibility will be to oversee, direct, build, and implement comprehensive demand-generation strategies. This role requires a deep understanding of the B2B SaaS landscape and a proven track record in leading and implementing successful lead-generation campaigns.

Key Responsibilities:

  • Strategy Development: Develop and execute demand generation strategies, aligning with company goals to drive revenue growth.
  • Campaign Management: Oversee paid inbound advertising campaigns across platforms like Google Ads, Meta, LinkedIn (paid and organic), Microsoft Ads, Gartner, G2, YouTube, and more.
  • Channel Expansion: Continuously explore and identify new inbound channels to expand our reach and enhance lead generation efforts.
  • KPI Achievement: Meet key performance indicators (KPIs) for Marketing Generated Leads (MGLs) that align with our Ideal Customer Profile (ICP), and pipeline growth.
  • Email Marketing: Create, build, and implement targeted email campaigns using Hubspot, optimizing for engagement and conversions.
  • Outbound Support: Collaborate with the Outbound Director to support and amplify outbound lead generation initiatives.
  • Analytics and Reporting: Monitor, analyze, and report on campaign performance, adjusting strategies as needed to ensure maximum ROI.
  • Market Research: Conduct thorough market research to understand industry trends, competitive landscape, and customer needs.
  • Stakeholder Collaboration: Work closely with cross-functional teams, including marketing, sales, product, and customer success, to ensure cohesive marketing strategies.
  • Data Communication: Track and report of effectiveness of inbound campaigns.

Qualifications:

  • Strong proficiency in digital marketing tools and platforms, including Hubspot, Google Ads, Facebook/Meta Ads, LinkedIn Ads, G2, YouTube Ads, and Microsoft Ads.
  • Minimum of 5 years of experience in demand generation or digital marketing, specifically in a B2B SaaS environment.
  • Proven expertise in managing multi-channel marketing campaigns.
  • Excellent analytical skills with an ability to translate data into actionable insights.
  • Exceptional communication and collaboration skills.
  • Proficiency and expertise in SEO is a plus.
  • Bachelor’s degree in Marketing, Business, or a related field preferred.

What We Offer:

  • Stock options with an early-stage company!
  • Competitive salary and benefits package.
  • Remote work option.
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A culture that values innovation, teamwork, and customer success.

How To Apply:

This job is no longer accepting applications

See open jobs at Alvys.