Opportunities
With Bonfire-Backed Companies

About Alvys:
Alvys is a dynamic and innovative Transportation Management System provider. We are dedicated to revolutionizing the transportation industry with cutting-edge technology and user-centric solutions.

Job Summary:
As the Senior Manager of Demand Generation at Alvys, you will play a pivotal role in driving our growth strategy. Your primary responsibility will be to oversee, direct, build, and implement comprehensive demand-generation strategies. This role requires a deep understanding of the B2B SaaS landscape and a proven track record in leading and implementing successful lead-generation campaigns.

Key Responsibilities:

• Strategy Development: Develop and execute demand generation strategies, aligning with company goals to drive revenue growth.
• Campaign Management: Oversee paid inbound advertising campaigns across platforms like Google Ads, Meta, LinkedIn (paid and organic), Microsoft Ads, Gartner, G2, YouTube, and more.
• Channel Expansion: Continuously explore and identify new inbound channels to expand our reach and enhance lead generation efforts.
• KPI Achievement: Meet key performance indicators (KPIs) for Marketing Generated Leads (MGLs) that align with our Ideal Customer Profile (ICP), and pipeline growth.
• Email Marketing: Create, build, and implement targeted email campaigns using Hubspot, optimizing for engagement and conversions.
• Outbound Support: Collaborate with the Outbound Director to support and amplify outbound lead generation initiatives.
• Analytics and Reporting: Monitor, analyze, and report on campaign performance, adjusting strategies as needed to ensure maximum ROI.
• Market Research: Conduct thorough market research to understand industry trends, competitive landscape, and customer needs.
• Stakeholder Collaboration: Work closely with cross-functional teams, including marketing, sales, product, and customer success, to ensure cohesive marketing strategies.
• Data Communication: Track and report of effectiveness of inbound campaigns.

Qualifications:

• Strong proficiency in digital marketing tools and platforms, including Hubspot, Google Ads, Facebook/Meta Ads, LinkedIn Ads, G2, YouTube Ads, and Microsoft Ads.
• Minimum of 5 years of experience in demand generation or digital marketing, specifically in a B2B SaaS environment.
• Proven expertise in managing multi-channel marketing campaigns.
• Excellent analytical skills with an ability to translate data into actionable insights.
• Exceptional communication and collaboration skills.
• Proficiency and expertise in SEO is a plus.
• Bachelor’s degree in Marketing, Business, or a related field preferred.

What We Offer:

• Stock options with an early-stage company!
• Competitive salary and benefits package.
• Remote work option.
• A dynamic and supportive work environment.
• Opportunities for professional growth and development.
• A culture that values innovation, teamwork, and customer success.

How To Apply: