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The SMS & Email Marketing Specialist will be focused on working with Emotive’s clients to optimize their SMS & Email experience in partnership with our Customer Success Managers. You will be responsible for helping with copy testing, flow & broadcast optimization, and deploying list growth strategies to increase SMS and Email signups.

Qualifications

• The ideal candidate has an entrepreneurial mindset and the passion to thrive in a growing business environment, including:
• A Bachelor’s Degree in marketing or other relevant field
• 3+ years of experience building and executing Email & SMS Marketing campaigns
• Experience with web-based marketing applications such as Klaviyo, Attentive, NetSuite, Salesforce etc
• Exceptional attention to detail and organizational skills
• Professional verbal and written communication skills
• Ability to multi-task and complete tasks thoroughly and accurately in a fast-paced environment
• Strong critical thinking and problem-solving skills
• Strong communicator of cross team project management initiatives
• History of understanding email analytics and transforming data into actionable knowledge
• Experience creating responsive email design and using Photoshop
• Able to learn quickly and adapt to changes as needed

Responsibilities

• The Retention Marketing Manager will be responsible for Email & SMS Marketing strategy & execution
• As Email and SMS Marketing Specialist, you will be in charge of growing our data base of Email & SMS subscribers, increasing engagement, conversion rate optimization, and project management for promotions and product launches
• You will set up differentiated tactics for Consumers and Professionals
• The successful candidate will be experienced in building strong marketing funnel from lead gen to conversion, and passionately monitor the email industry to adopt best practices and products