Emotive is a dynamic, flexible, well-funded SaaS company that is redefining modern marketing. It is venture-backed (Mucker Capital, Buffalo, Floodgate), based in Los Angeles, CA, and scaling rapidly. It was founded by Zachary Wise and Brian Zatulove.

Emotive.io's mission is to empower e-Commerce companies through low-cost, human-led, SMS marketing. We aim to save e-commerce founders 50% or more on their SMS bills. By harnessing the power of human-like, AI-assisted conversations, Emotive.io fosters strong customer relationships, drives revenue growth, and ultimately redefines the way SMS works for companies of all sizes and e-commerce companies.

Plus, our next-level deanonymization technology allows businesses to identify and convert high-intent website visitors into potential customers, providing real-time notifications and automated outreach in compliance with global laws.

Job Description:

As the B2B Lifecycle CRM Manager, you will be responsible for managing a fully-fledged lifecycle program that drives $2 million+ in demand for Emotive.io.

This includes managing email & SMS campaigns, all AI personalization, enrichment provider integrations, maintenance of existing personalization systems, outbound campaign management, identification tools, and coordination of all things lifecycle marketing for our B2B go-to-market lifecycle demand generation program. Bottom-line: you breathe email, sms, and all lifecycle marketing; you know there are many ways to get the same result.

You will also oversee all automations, lead scoring, inbound identification funnels, and domain reputation. And, being the email deliverability guru you are, you’ll have a strong background in understanding how to get in the inbox.

Key Responsibilities:

Manage and execute a comprehensive lifecycle marketing program, driving substantial demand
Oversee email, SMS, and personalization strategies, ensuring seamless integrations with enrichment providers
Lead and own outbound campaign management - email and SMS primarily
Maintain and optimize existing personalization integrations across the tech stack
Coordinate all lifecycle marketing activities for go-to-market programs in e-commerce B2B demand generation
Develop and manage automation-based programs, lead scoring, and inbound identification funnels
Ensure high deliverability as a practice and function of the role
Collaborate with copywriters and designers to create compelling marketing content
Ability to modify and/or create designs for all SMS and email creative
Excitement to learn and further refine the fundamentals of digital marketing, lifecycle marketing, and programmatic digital media buying operations and supporting technology

Required Qualifications and Skills:

3-5 years of direct B2B outbound lifecycle marketing experience
Proficiency in tools such as Hubspot, SMS providers, Apollo.io, Clay.com, Storeleads, and other enrichment providers
Strong knowledge of email deliverability and compliance with GDPR and CCPA
Experience in creative production, copywriting, split testing, and editorial management
Bachelor's degree required
Working knowledge of Salesforce
Working knowledge of RFM (recency, frequency, and monetary value) strategies
Working knowledge of HTML email fundamentals
Working knowledge of deliverability fundamentals
Working knowledge of basic design tools - Photoshop encouraged
Experience working with e-commerce/DTC brands
Ability to write in a brand voice
Familiarity with SMS best practices
Ability to work in a fast-paced environment with strong project management skills
Must be a self-starter and self-motivated
Strong organizational and teamwork skills, ability to multitask
Knowledge of best practices and copywriting standards
Exceptional attention to detail
Familiarity with Google Suites
Bachelor’s degree or related field of experience
Data Entry and other ad-hoc reporting tasks
Strong computer literacy
Excellent written communication skills
Excellent attention to detail

Preferred Qualifications and Skills:

Master's degree or an additional 3-4 years of experience within digital marketing
Experience with light HTML, on-site tracking scripts, and Salesforce
Hubspot Certified or similar ESP certification preferred
Light proficiency in the following design programs: Photoshop and Figma

The Emotive Story

At Emotive, our vision is an internet that is more human. Since our launch in 2018, Emotive has become the product of choice for over 1,000 eCommerce companies to drive more sales and build more personal relationships with customers.

We’re extraordinarily proud of the company we’ve built. We’re a driven, passionate, responsible group that values personal and professional growth equally. We take care of ourselves, our families, our customers, and one another. We believe in sustainable and diverse approaches to work and life, because optimizing for the long-term is the best path to success.

Diversity & Inclusion at Emotive

Emotive is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

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