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Senior Lifecycle Marketing Manager



Marketing & Communications
United States · Remote
Posted on Saturday, May 4, 2024

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the best work of your life at Boulevard.

As the Senior Customer Lifecycle Marketing Manager, you will develop and lead end-to-end lifecycle programs (email, push, in-app) to engage customers at every step of their journey post-purchase. You will create effective campaigns that delight and educate customers, drive feature adoption, generate referrals, and drive expansion in key accounts. You will scale lifecycle marketing and partner with cross-functional teams in Product Marketing, Content, Customer Experience, and more, to help customers increase their ROI with Boulevard.

What You’ll Do Here:

  • Develop multi-channel lifecycle strategies, encompassing onboarding, engagement, retention, and upsell initiatives
  • Own the development and execution of targeted, personalized marketing campaigns throughout the customer journey
  • Leverage marketing automation tools (Customer.io and Chameleon), segmentation, and data analysis to reach the right audience with the right message at the right time.
  • Use quantitative and qualitative data and insights to optimize campaigns, segmentation, content, messaging, and more.
  • Partner with our Content, Education, Product Marketing, and Customer Experience teams to drive customer engagement, product education, feature adoption, account expansion and referrals.
  • Partner with our Marketing and Communication teams to create beautiful on-brand campaigns.

What You’ll Need To Thrive:

  • A customer-first mindset and a passion for making our customers wildly successful
  • Excellent prioritization, problem-solving, writing, and analytical skills
  • A solid balance of attention to detail and strategic thinking
  • Experience with marketing automation, tracking, and reporting
  • The ability to analyze data and understand the what and why behind it
  • Proven success with reporting and optimizing campaign KPIs and hitting goals/OKRs
  • 5+ years of lifecycle marketing experience, preferably as part of a marketing team at a SaaS or technology company
  • Able to effectively switch between strategic and tactical environments within a fast-paced organization
  • Familiarity with Salesforce and ESP preferred
  • Expertise using marketing automation and analytics tools
  • Solid program management experience
  • In-depth knowledge of CRM systems

How we'll take care of you:

Your total budgeted cash compensation for this role is between $125,000 and $180,000 USD, depending on your current skills, experience, training, and overall market demands. This range is subject to change, and there is always room for growth and advancement.

In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.

  • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.

  • 🏝 Take a break whenever you need with our flexible vacation day policy.

  • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.

  • 💚 Family planning resources and specialized support programs.

  • 🔮 Equity: get ahead on the ground floor and grow with Boulevard.

  • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.