Director, Sales Messaging & Enablement
MNTN
At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2025.)
We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company's Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/.
We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great.
So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth.
MNTN is seeking a Director of Sales Messaging & Enablement to elevate the performance, consistency, and conversion effectiveness of our sales organization.
This role will own the strategy, development, and execution of all sales communication frameworks — including scripts, outbound messaging, objection handling, pitch narratives, persona development, and enterprise positioning — while training and coaching the team to execute at a high level.
The ideal candidate is a former high-performing seller who understands how deals are won in competitive environments and can translate that lived experience into scalable messaging systems and coaching programs. This role ensures we don’t just hire strong sellers — we build a sales organization that wins systematically.
What you will do:
- Develop and continuously refine MNTN’s sales narrative across SMB, mid-market, and enterprise segments.
- Translate product features into performance outcomes (incrementality, CAC efficiency, MER impact).
- Align messaging tightly with Marketing and Product positioning.
- Create vertical-specific and persona-based messaging (DTC, retail, subscription, etc.).
- Ensure messaging evolves as competitive landscape changes
- Design and lead onboarding curriculum for new sellers.
- Build structured training modules
- Develop battlecards and competitive positioning guides.
- Partner with RevOps to ensure materials are operationalized in CRM workflows.
- Regularly listen to and analyze sales calls.
- Provide structured, actionable coaching to AEs and SDRs.
- Tie enablement efforts directly to revenue metrics and implement measurable enablement KPIs.
What success looks like
- Improved win rates across key segments.
- Reduced ramp time for new hires.
- Clear, consistent messaging across the sales org.
- Measurable improvement in objection handling.
- Stronger executive-level selling narratives.
- Better agility navigating the client organization
- Creating an “audible ready” sales team
- Increased ACV and expansion rates.
What you’ll bring:
- 8–12 years in high-performance B2B sales environments building and scaling sales teams as a revenue leader in performance marketing sales
- Prior experience as top-performing AE or Sales Leader with personal attainment quota history
- Experience selling AdTech, MarTech, SaaS, or performance-driven platforms.
- Proven ability to write persuasive sales messaging, break down complex products into clear business value, and train/coach revenue teams.
- Exposure to CTV, digital video, or media buying environments.
- Experience selling into performance marketers or CMOs strongly preferred.
MNTN Perks
- 100% remote within the US
- Flexible vacation policy
- Annual vacation allowance for travel related expenses
- Three-day weekend every month of the year
- Competitive compensation
- 100% healthcare coverage
- 401k plan
- Flexible Spending Account (FSA) for dependent, medical, and dental care
- Access to coaching, therapy, and professional development
About MNTN
Our recruiters will always reach out using an email address ending with @mountain.com OR @mntn.com. If you’re contacted by someone without that address and they mention a Reference Code (which we never use), then that ain’t us folks. Tell those trolls to take a hike–you’re waiting to climb a MNTN.
MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue.
Our solutions give advertisers total transparency and complete control over their campaigns all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Tarte, Decked, and National University.
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