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Head of Marketing
Spekit
Marketing & Communications
Denver, CO, USA
Posted on Jun 21, 2025
Our Product
Headquartered out of Denver, CO, Spekit is transforming how B2B revenue teams learn, work, and grow. We're building the next-generation enablement platform for the AI era, delivering just-in-time, personalized enablement, and relevant guidance directly within the daily workflows of sales, customer success, and other crucial revenue teams. Our AI-powered solution empowers companies like Southwest Airlines, Uber Freight, and ZoomInfo to close more deals, accelerate rep ramp times, and ultimately boost revenue by ensuring their people always have the information they need, precisely when they need it. Say goodbye to information overload and hello to Simple, yet Spektacular performance.
About the Role
The Head of Marketing at Spekit is a strategic, hands-on leader who blends visionary thinking with data-driven execution. This role requires someone who can effectively lead and inspire teams to achieve their best work in a lean environment. Reporting to the President & COO, Seth McGuire, you'll own the full marketing funnel from demand creation to lead capture, and will champion the integration of AI and analytics into every aspect of marketing.
You will deeply understand the business, market dynamics, and evolving B2B buyer behaviors to drive innovative growth strategies that align tightly with sales and product. At Spekit's current scale, this role requires a hands-on, entrepreneurial mindset to build and scale marketing operations, ensuring every investment fuels effective, innovative campaigns.
Why You'll Love Working Here
We move fast, challenge the status quo, and expect you to bring serious drive and ownership to the table. We value bold ideas, a learning mindset, and a culture that's as fun as it is focused. If you thrive on turning data into strategy, leading teams to punch above their weight, and making an impact from day one, we encourage you to read on.
**We cannot consider candidates outside of the US who wish to work remotely, or who need sponsorship to work in the US.**
What You'll Do:
Strategic Vision and Storytelling
- Develop and execute holistic marketing strategies that align with Spekit's overall business objectives and competitive environment. You will deeply understand our evolving market dynamics, B2B buyer behavior and competitive landscape to drive innovative growth.
- Weave a consistent story across all marketing efforts, ensuring strong brand messaging and compelling content. Experience generating ‘challenger’ demand and creating a category in a crowded space is highly valued.
- Maintain a deep understanding of our ideal customer personas, pain points, and self-serve B2B buyer journeys to tailor marketing tactics accordingly.
- Position Spekit as a thought leader with a robust multi-format content strategy; e.g. blogs, white papers, webinars, podcasts, social media, and interactive content.
- Ensure brand consistency and compelling messaging across all channels, humanizing our B2B approach to foster authentic connections and community
Data Fluency & Analytics
- Lead data-driven decision making by analyzing CRM, web analytics, campaign performance, and intent data to measure true marketing impact and ROI. This includes expertise in full-funnel B2B SaaS demand generation, and an understanding of the increasing complexity of touches and channels that it takes to create demand.
- Build and maintain comprehensive marketing dashboards that provide actionable insights for continuous optimization, and present consistent thematic updates (including data driven challenges and solutions) to the leadership team.
- Foster a culture of experimentation by running small tests, iterating rapidly, and scaling what works.
AI & Technology Integration
- Embrace the necessary use of AI in marketing now, but champion the strategic adoption of those tools in the right places to enhance personalization, improve predictive lead scoring, drive quality content generation, and support campaign optimization.
- Balance innovation with ethical use of data and AI, ensuring compliance with privacy standards and safeguarding customer trust.
Demand Generation
- Drive a balanced approach to marketing by generating awareness and thought leadership alongside targeted demand capture to deliver high-quality, converting MQLs and SQLs.
- Prioritize and optimize organic and paid channels to maximize reach and lead quality in a noisy marketplace, constantly exploring and experimenting with emerging trends, innovative tactics, and unconventional channels to unlock new growth opportunities.
- Collaborate closely with sales to create content, tools, and insights that directly enable pipeline acceleration and revenue growth, always seeking inventive ways to streamline the buyer's journey and accelerate conversion.
- Lead high-impact, brand-aligned events that build long-term brand equity while also generating immediate demand.
Cross-Functional Collaboration & Leadership
- Build, mentor, and scale a high-performing marketing team aligned around growth, innovation, and continuous learning.
- Partner with sales, product, customer success, and executives to ensure marketing strategies support company-wide goals and foster alignment.
- Clearly communicate vision, strategy, and results internally and externally with confidence and transparency.
Who You Are
- Proven success as a Head of Marketing or senior marketing leader in B2B SaaS, ideally in competitive, fast-growing markets. Deep business acumen and strategic thinking with a strong growth mindset. You challenge the status quo, thrive in a little ambiguity and you know how to disrupt and define categories in crowded spaces - and bring that vision to Spekit!
- Master storyteller and content strategist with experience leading ‘challenger’ positioning and crafting narratives that stand out. You have expertise in leading multi-format, multi-channel content programs that resonate with buyers and build trust.
- You’re relentlessly curious, scrappy and resourceful. You roll up your sleeves, experiment often and move quickly, with a bias towards learning and iteration.
- You’re data-obsessed. You know metrics matter and use data from across the funnel to guide decisions, optimize campaigns and communicate results.
- Proficiency and practical experience with AI marketing technologies and ethical data usage.
- Expertise in demand generation, lead quality management, and close collaboration with sales teams.
- Exceptional leadership and communication skills, with a track record of building and inspiring teams.
- Resilience and adaptability to thrive under ambiguity and resource constraints.
- Strong budget management skills with demonstrated ability to measure and optimize marketing ROI.
We've got you covered!
- 100% paid employee Medical, Dental, Vision, and Basic & Optional Life Insurance. Benefits begin on your first day!
- Insurance coverage for the whole family, including flexible spending accounts
- Meaningful equity -- every employee is granted stock options when they walk in the door
- Flexible Paid Time Off (PTO) policy
- Hybrid work environment: Casual and open Denver, CO office with the ability to balance your time working from home
- Catered office lunches in Denver
- 10 paid holidays days, sick leave, and a 1-week end-of-year company shutdown
- Paid parental leave
- L&D stipend that can be used for learning opportunities at your discretion
- The chance to help build from the ground up. The hires we’re making now are foundational to our growth as a company!
Things we value, culture-wise:
Yoke: We achieve more by moving as one. Our strength comes from how we align, challenge, and support each other toward a shared mission.
Own it: We think like owners, follow through on commitments, and do what’s right, even when it’s hard.
Keep It Simple Yet Spektacular: Simplicity fuels execution. We cut through complexity to create clear, effective, and high-impact solutions, focusing our energy where it matters most to deliver thoughtful, spectakular experiences.
Enjoy the Journey: Love what you do and who you do it with! We embrace joy and kindness and we bring our authentic selves to work each day. Success means more when we have fun, create connection, and make room for the human moments that bring meaning to the work.
Drive: We move with purpose and push to get better, every day. Curiosity drives us, challenges fuel us, and learning makes us faster, stronger, and better. It’s how we stay resilient, adapt to change, and turn good into great.
About the Team
At Spekit, we strive to be the change we seek. And the change we seek is a wealth of diversity in technology and the workplace. As a company with two female founders, we know that diverse and inclusive cultures drive innovative results. We’ve committed as an organization to elevate underrepresented minorities in technology through awareness, partnerships and even hosting our own scholarships to do our part in changing the status quo. If this sounds like the right place for you, we'd love to chat!
