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Marketing Manager

WARP

WARP

Marketing & Communications
Los Angeles, CA, USA
Posted on Nov 29, 2024

About WARP

Based in the heart of the Los Angeles Metropolitan Area, WARP is revolutionizing middle-mile logistics through cutting-edge solutions designed to optimize efficiency and elevate customer satisfaction. Operating with an asset-light business model, we eliminate the need for traditional terminals by leveraging a network of third-party cross-docks and a diverse fleet of cargo vans, box trucks, and 53-foot trailers. Our advanced routing algorithms minimize costs and streamline operations. WARP offers innovative services such as store replenishments, last-mile carrier injections, inbound freight optimization, and tech-powered cross-dock solutions, empowering businesses with end-to-end supply chain visibility and control

About the Role

We are seeking a creative and data-driven Marketing Manager with at least 3 years of experience to elevate WARP’s brand presence and drive lead generation. This is a hands-on role ideal for someone who thrives in a fast-paced environment, enjoys crafting compelling campaigns, and is passionate about shaping the future of logistics. As Marketing Manager, you will develop and execute strategies that position WARP as the go-to solution for Fortune 500 companies and other industry leaders.

Key Responsibilities

  • Campaign Development: Design and execute multi-channel marketing campaigns to generate leads, increase brand awareness, and drive engagement.
  • Content Creation: Create compelling content for digital platforms, including blogs, social media, email marketing, and sales enablement materials, showcasing WARP’s innovative solutions.
  • Performance Marketing: Manage paid advertising campaigns across platforms like LinkedIn, Google Ads, and other B2B channels, optimizing for ROI.
  • Event Marketing: Plan and execute participation in industry events, trade shows, and webinars to position WARP as a thought leader in logistics.
  • Website Optimization: Work with internal and external teams to ensure the website is optimized for lead generation, user experience, and SEO.
  • Data Analysis: Track and analyze marketing performance metrics, providing insights and recommendations to improve campaign effectiveness.
  • Collaborative Strategy: Partner with sales, product, and operations teams to align marketing initiatives with business objectives and customer needs.
  • Brand Management: Maintain and evolve WARP’s brand identity to reflect its innovative and customer-centric mission.

Qualifications

  • 3+ years of experience in marketing, preferably in B2B industries like logistics, technology, or supply chain solutions.
  • Proven track record of developing and executing successful marketing campaigns that drive measurable results.
  • Strong writing and storytelling skills, with the ability to create content that resonates with target audiences.
  • Experience with performance marketing, digital advertising, and marketing automation tools.
  • Familiarity with CRM platforms and data analytics tools to track performance and inform decisions.
  • Creative mindset with a passion for problem-solving and innovation.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.

Why Join WARP?

  • Be part of a transformative mission to redefine middle-mile logistics.
  • Work in a dynamic and collaborative environment that values creativity and innovation.
  • Competitive salary, performance-based bonuses, and comprehensive benefits package.
  • Opportunity for growth and development in a high-growth, innovative company.
  • Flexible hybrid or remote work setup based in Los Angeles.

Join WARP and play a pivotal role in shaping the future of logistics marketing.