Wildfire powers rewards programs for some of the world’s most recognized financial institutions, fintechs, and digital platforms. Our award-winning platform sits at the intersection of commerce, incentive offers, and data, helping our clients grow engagement, revenue, and long-term customer value through intelligent shopping experiences.

We are a fully remote company by design. We hire people who do their best work wherever they are.

The Role

We are hiring a Client Marketing Lead to teach our B2B clients to drive measurable growth for their consumer rewards and loyalty programs.

This is a marketing and strategy role grounded in data, experience, and judgment.

You will tell client marketing teams exactly what to do to grow and how to avoid the pitfalls you know are there. You provide prescriptions for success, advocate for your recommendations, analyze program performance, and identify new growth opportunities. Internally, you are the marketing subject matter expert on the team and you’ll work across product, business development, client success, and merchant operations to drive growth for Wildfire.

Our clients expect us to be the experts at rewards program marketing. This role is central to delivering on that expectation.

What You’ll Do

Develop clear, actionable strategies to improve engagement, conversion, and revenue
Act as a strategic advisor to clients, presenting and advocating recommendations to senior and executive stakeholders with confidence and clarity
Back every recommendation with data, real-world examples, and expected impact
Analyze performance data across rewards programs to identify growth opportunities
Evaluate monetization and partner performance across programs and identify ways to improve yield and effectiveness
Advise on advertiser and offer strategy, including targeting, structure, and placement within client experiences
Partner with internal product teams to influence roadmap based on client needs and observed trends
Collaborate with Product, Business Development, Client Success, and Merchant Development to unlock new opportunities
Continuously refine playbooks for growing rewards and loyalty programs

What We’re Looking For

Experience growing a rewards, loyalty, or shopping platform (Rakuten, Capital One Shopping, Honey, or similar strongly preferred)
Strong analytical instincts with the ability to turn data into clear strategy
Proven ability to confidently influence senior and C-level stakeholders
Excellent communication skills, both written and verbal
Ability to simplify complex ideas into clear recommendations
Comfortable operating cross-functionally in a fast-moving environment
High ownership mindset, you don’t wait to be told what to do

What Sets You Apart

You a true leader, responsible for moving real metrics, not just reporting on them
You come in with opinions on what works and what doesn’t in rewards and loyalty
You can point to specific examples of programs you’ve helped grow and how you did it
You know how to balance short-term wins with long-term program health
You are enthusiastically learning to orchestrate AI agents to assist you in your work

Why This Role

Fully remote. (There can’t be an RTO mandate at a company that is proudly without an office)
Work directly with major financial institutions and high-scale partners
Influence both client strategy and product direction
Be part of a company building the next generation of intelligent loyalty

If you’re currently working on a rewards or shopping platform and feel like you could be doing more, this is the role where you will.

Pay: $150,000.00 - $180,000.00 per year

Benefits: