Demand Generation Lead
ZeroTier, Inc.
Sales & Business Development
Remote
Posted on Sep 27, 2025
ZeroTier’s leads the world in next-generation connectivity and cybersecurity. Our platform provides highly secure, peer-to-peer virtual networks, relied upon by millions of users and businesses - from individual users and startups to mid-scale enterprises and Fortune 500 companies. We’re backed by awesome investors, including Battery Ventures, Bonfire Ventures, and Anorak Ventures.
The Role
We are seeking a dynamic, performance-driven Demand Generation Lead with 5+ years of experience marketing and selling SaaS platforms, preferably within networking, cybersecurity, or AI ecosystems. The role will lead outcomes for our marketing-sourced pipeline against priority segments, and reports into senior leadership to enable organization-level steering based on performance and data results.
While this is a hybrid role (remote/on-site) located anywhere in the continental United States, preference will be shown to qualified candidates located in the Dallas-Fort Worth Metroplex or Portland, Oregon. We encourage you to apply for this position if you feel you are a match, regardless of location.
What You'll Do
- Design and launch multi-channel programs (content, email/nurture, webinars/events, partners/channel, and paid search/social acquisition) that turn interest into buys.
- Set targets and forecast marketing-sourced pipeline; track MQL/MQA→SQL and opportunity conversion of both PLS and SLG, as well as significant direct PLG acquisition.
- Regular collaboration on ABSM motions on segments, target lists, intent data, sequences, and marketing plays that open doors in key industries and named accounts.
- Website & conversion: Improve landing pages and sign-ups; A/B test copy/CTAs/forms; raise visitor→lead and lead→trial/meeting conversions.
- Build reports and dashboards across HubSpot (+ a rich layer of AI, enrichment, and internal tooling for analytics), including CAC/CPL, ROMI/ROAS, and more.
- Maintain and improve lead scoring, routing, and SLAs; ensure clean attribution and feedback loops, both directly and with other teams.
- You'll partner closely and regularly with Marketing, Sales, Data Ops, and Product team members to hit strong growth goals.
What We're Looking For
- 5+ years in B2B and/or B2C SaaS demand generation/growth, owning lead and conversion targets in partnership with other Marketing and Sales team members.
- Hands-on with HubSpot and marketing automation, attribution/reporting, dashboards, experimentation, and A/B and multivariate testing.
- A history of proven results supporting or running multi-channel programs that create direct sales, qualified conversions, and/or pipeline build.
- ABSM experience (intent data, sequences, webinars, discounts, gifting against segments or named targets) with tight Sales alignment.
- Strong analytical chops; fluent in data and funnel math, and cohort analysis.
- Familiarity with networking/security concepts (VPNs, SD-WAN, encryption, IoT/IIoT) or the ability to learn quickly on technical topics.
- Solid experience in enterprise-centric targeting/conversion.
- Excellent cross-functional communication, both written and verbal.
- Willingness and ability to travel domestically and potentially internationally on a periodic basis.
- BA/BS or equivalent experience required.
- Experience working in a startup or similar fast-paced marketing environment, creating, progressing, and maintaining growth is a strong plus.
- SEO/SEM hands-on management and page optimization is a plus.
- Knowledge of additional languages (ex. Dutch, Spanish, Portuguese, French, Japanese, Korean) are also a plus.
Benefits
- Hybrid office / remote work environment
- Equity compensation package
- Generous employer-paid health insurance, including preventative dental care for adults
- 401K Plan with employer matching
- Flexible PTO policy
- Flexible work hours (subject to approval)
- Career Enhancement Funds
- Employee Referral Bonus
More About ZeroTier
Founded in 2013 by Adam Ierymenko, ZeroTier’s mission is to make peer-to-peer networking with strong encryption so simple, secure, and intuitive that it becomes the default for the internet.
To do this ZeroTier simplifies complex networking across physical boundaries, unifying cloud and edge environments. Our network virtualization platform offers enterprise-grade software-defined networking for every device, service, and application, whether at the edge or in the cloud. It's powerful enough for large businesses and defense applications, yet easy for individuals to use for tasks like gaming or remote access.
Our team is the best of the best, working diligently to solve the hard technical challenges underlying high-performance decentralized networking. We help our customers run networks free of handcuffs and endless minutiae. Come join us!
PLEASE NOTE: Individuals seeking employment at ZeroTier are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. Direct applicants ONLY. Any recruiter/3rd party submissions we receive will be considered a gift. Written CVs and Cover Letters are encouraged. No calls please.